Facebook Advertising Services

If you are reading this, it is because you are possibly dedicated to selling products or services, either online or in person.

You likely have an excellent product or service to offer, and the customers who buy it repeat, becoming loyal customers over time.

But what strategies do you use to increase your customer base? How do you get people to try what your business offers?

Facebook ads allow your business to expand its reach quickly and exponentially. It helps you grow your brand visibility, increase the number of online followers, and improve lead generation. Achieve a return on investment focused on efficiency within the largest social network in the world.

Why use Facebook Ads services?

Advertising on Facebook, as well as Facebook Advertising Services, offer different benefits:

• Creation of super-specific ads to reach your target audience.
• A highly competitive Cost per Click (CPC), with an average investment of less than one euro.
• Generation of leads or buyers interested in your products or services.
• Valuable and interested traffic from Facebook to your website.
• Reach 1000 people within your target audience with an average cost of fewer than 7 euros.

In addition to the above points, if you decide to use our professional Facebook Ads service, you will also get the following advantages:

• The most competitive advertising strategies, directed by experts with many years in the sector.
• Guides and suggestions from Alameda Marketing’s social media experts.
• Analysis of the competition to improve your campaigns to the maximum
• Comprehensive interpretation of the analytics obtained by your brand’s campaigns so that they are as efficient as possible after each iteration.
• Alameda Marketing will plan and execute the campaigns for you, so you don’t need to become a Facebook Ads expert before you start running ads.
• Make the most of your time in your business while a professional company oversees your advertisements.

What kind of businesses should use Facebook Ads management services?

You may need to find out if your business is a good fit for ad management services. Let’s see the strengths that should be considered when evaluating the hiring of a Facebook ad agency:

If you are still determining if advertising on Facebook suits your brand or company, you can use our contact form and explain your situation to our strategy and campaign planning department. Understanding your situation, objectives, and budgets, the Alameda Marketing department can advise you on the best options for your business.

What do the Facebook Advertising Services include?

Managing your business ads will also include the following:

What to look for when hiring a company to manage Facebook ads?

There are many agencies where you can delegate your advertising on Facebook, and you should choose the one that best suits your needs.

From Alameda Marketing, we do everything possible to be your best option, but as counterintuitive as it may seem on a marketing website, do your research and choose the best one.

We have a lot of free content on our blog, so you may not even need a marketing agency, and you can start advertising on your own.

That said, if you decide to go for a company to manage your business ads, you should keep specific points in mind:

• Specialists in their work. Many Marketing agencies are forced to offer Facebook Ad services, but this is not their strength. They are not specialists. Does the agency in question have a team of Facebook Ads specialists?
• Knowledge of your sector. Do you sell running shoes? Then you can look for an agency with the most knowledge about sports stores. At Alameda, we have experience in many sectors. If you have any questions, do not hesitate to contact us.
• Adequate prices. There are many price models. Look for the one that suits you best. Fixed price, success rate, ad spend rate, etc.
• Effective communication. At Alameda Marketing, we believe that the basis of trust has an assigned specialist with whom you can speak with minimal response times. It is of little use to be with the best agency if they take two weeks to answer questions.

What metrics do the Facebook Advertising Services use?

Facebook Ads provides a variety of metrics to measure the performance of your ads and ad campaigns. Some of the most common metrics we use at Alameda Marketing include the following:

• CTR (Click-Through Rate): The click-through rate indicates the percentage of people who clicked on the ad based on the people who saw the Ad.
• CPC (Cost per click): The cost per click is the effective amount paid for each click on the ad.
• CPM (Cost per mille impressions): This is the cost of displaying an ad a thousand times.
• CPA (Cost per acquisition): The average cost paid for each conversion, that is, each time someone completes an action defined as an objective, such as making a purchase or registering on your website.
• ROAS (Return on Ad Spend): The return on investment in advertising refers to the income generated for each euro spent on advertising.

Google Analytics Add-On

Most Facebook campaigns aim to redirect users to a web page, either to make a purchase, fill out a form or register on it.

At Alameda Marketing, we consider it critical to monitor this tool well and conduct an exhaustive analysis of the traffic that reaches the web from Facebook. This will allow us to identify scenarios and answer questions such as:

What are the objectives of the Facebook Ads service?

Facebook PPC services vary greatly depending on the needs of each client or project. From Alameda Marketing, we will review your objectives to establish clear goals and draw up a plan to reach them.

Among the different objectives to meet by the Facebook Ads services, the most common are the following:

• Increase brand visibility: This type of campaign aims to increase brand awareness among Facebook users. Show the brand or product to as many people as possible and familiarize them with the brand and its products or services.
• Generate traffic to your website: These campaigns aim to drive traffic to a specific webpage, enticing Facebook users to click on a link that directs them to the company’s website.
• Get sales: Sales campaigns aim to generate direct sales through Facebook. The purpose is to attract Facebook users to purchase directly on the platform.
• Acquire Leads: Lead generation is all about enticing social media users to provide their contact information, such as email or phone number, in exchange for something of value, such as a special offer, a discount, or a small digital gift.
• Promote interaction with the brand: Here, we seek to encourage user interaction with the brand, increasing engagement, which can lead to higher sales and long-term loyalty.
• Drive conversions: The goal of this type of campaign is to drive users to perform a specific action on the website, such as completing a purchase, signing up for a service, or subscribing to a newsletter.

Which targets do Facebook Ads Services use?

The three main objectives or targets of Facebook Ads are the following:

• Saved audiences: These are target groups previously defined according to specific criteria, such as geographic location, age, gender, interests, or behaviors. An effective way to reach people who may be interested in the products or services an advertiser offers is the saved audience. These are typically large and can be created from scratch in Facebook Ads Manager, used to show ads to people who fit defined criteria.
• Custom Audiences: These are groups of people who have already interacted with an advertiser’s website, mobile app, Instagram profile, or Facebook page. Custom Audiences are very effective at showing ads to people who have already shown interest in a business or its products. These custom audiences can be created by uploading existing customer contact lists, using the Facebook Pixel to track website visitors, or using Facebook’s integration with external marketing apps or platforms.

In short, Saved Audiences allow you to define groups of people based on specific criteria, Custom Audiences focus on people who have already interacted with a business, and Similar Audiences concentrate on people with similar characteristics to an existing audience.

Get started with Facebook Ads marketing Services

Start reaping the benefits of Facebook marketing today and grow your business like ever with Alameda Marketing.

Contact us now to get started!