{"id":2171,"date":"2022-11-21T16:50:21","date_gmt":"2022-11-21T16:50:21","guid":{"rendered":"https:\/\/alamedamarketing.org\/?p=2171"},"modified":"2024-02-05T23:00:30","modified_gmt":"2024-02-05T23:00:30","slug":"facebook-advertising-doctors","status":"publish","type":"post","link":"https:\/\/alamedamarketing.org\/es\/blog\/anuncios-facebook-medicos\/","title":{"rendered":"Anuncios de Facebook para M\u00e9dicos"},"content":{"rendered":"<div class=\"wp-block-image img-max-80\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/Doctor-with-phone-looking-for-ads-1024x683.jpg\" alt=\"Doctor con el tel\u00e9fono buscando anuncios de fb\" class=\"wp-image-2175\" title=\"Doctor with phone looking for ads\" srcset=\"https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/Doctor-with-phone-looking-for-ads-1024x683.jpg 1024w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/Doctor-with-phone-looking-for-ads-300x200.jpg 300w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/Doctor-with-phone-looking-for-ads-768x512.jpg 768w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/Doctor-with-phone-looking-for-ads-1536x1024.jpg 1536w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/Doctor-with-phone-looking-for-ads-2048x1365.jpg 2048w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/Doctor-with-phone-looking-for-ads-18x12.jpg 18w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/Doctor-with-phone-looking-for-ads-200x133.jpg 200w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/Doctor-with-phone-looking-for-ads-400x267.jpg 400w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/Doctor-with-phone-looking-for-ads-600x400.jpg 600w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/Doctor-with-phone-looking-for-ads-800x533.jpg 800w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/Doctor-with-phone-looking-for-ads-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Los m\u00e9dicos est\u00e1n en el negocio de ayudar a las personas y por eso deben estar en el centro de cualquier campa\u00f1a publicitaria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un buen anuncio de doctor debe trata de ti y de tu pr\u00e1ctica. No se trata del servicio sino de la persona que est\u00e1 detr\u00e1s del mismo. Puedes crear una conexi\u00f3n poderosa con pacientes potenciales usando anuncios de Facebook para contar tu historia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed hay cuatro formas de crear anuncios exitosos de Facebook para m\u00e9dicos:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Define tus objetivos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de invertir en anuncios de Facebook para tu negocio de atenci\u00f3n m\u00e9dica, debes saber qu\u00e9 esperas lograr con la campa\u00f1a. Hay diferentes anuncios de doctores disponibles en Facebook, y todos buscan diferentes objetivos de sus consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los m\u00e9dicos, doctores o cl\u00ednicas pueden usar anuncios de Facebook para lograr los siguientes objetivos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si deseas atraer tr\u00e1fico a tu sitio web de atenci\u00f3n m\u00e9dica, configurs una campa\u00f1a de clics de anuncios de Facebook que aliente a las personas de tu p\u00fablico objetivo que est\u00e9n interesadas en visitar el sitio web y posiblemente interactuar con \u00e9l o utilizar tus servicios.<\/li>\n\n\n\n<li>Si su sitio web incluye una herramienta de programaci\u00f3n de citas, puedes crear anuncios de Facebook que se vinculen a esta funci\u00f3n. Estos anuncios atraer\u00e1n la atenci\u00f3n de cualquier persona que ya haya visitado tu sitio y les recordar\u00e1n las pr\u00f3ximas visitas que deben realizar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, un psic\u00f3logo puede querer colocar anuncios que recuerden a las personas lo importante que es la salud mental y dirigirlas a una p\u00e1gina web donde puedan programar una cita.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Construye su reputaci\u00f3n como un m\u00e9dico experto bien informado.<\/li>\n\n\n\n<li>Muchas personas buscan el consejo de un profesional m\u00e9dico sobre procedimientos o cambios en el estilo de vida.<\/li>\n\n\n\n<li>Si deseas convertirte en una fuente confiable, comparte informaci\u00f3n \u00fatil en tus canales de redes sociales. Impulsar publicaciones org\u00e1nicas puede garantizar que m\u00e1s pacientes vean tus consejos.<\/li>\n\n\n\n<li>Aumenta la audiencia de tu p\u00e1gina de Facebook creando una campa\u00f1a de \"Me gusta\".<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image img-max-80\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctor-in-the-computer-1024x683.jpg\" alt=\"Doctor con portatil mac\" class=\"wp-image-2174\" title=\"doctor in the computer\" srcset=\"https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctor-in-the-computer-1024x683.jpg 1024w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctor-in-the-computer-300x200.jpg 300w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctor-in-the-computer-768x512.jpg 768w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctor-in-the-computer-1536x1024.jpg 1536w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctor-in-the-computer-2048x1365.jpg 2048w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctor-in-the-computer-18x12.jpg 18w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctor-in-the-computer-200x133.jpg 200w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctor-in-the-computer-400x267.jpg 400w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctor-in-the-computer-600x400.jpg 600w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctor-in-the-computer-800x533.jpg 800w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctor-in-the-computer-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Conciencia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si te uniste recientemente a la industria, es posible que desees aumentar el conocimiento de tu marca. Con una campa\u00f1a bien planificada que se dirija a nuevas audiencias en Facebook, te resultar\u00e1 f\u00e1cil encontrar nuevos clientes, especialmente si ven cu\u00e1n populares e influyentes son tus contenidos dentro de tu nicho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consideraci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios de Facebook pueden llevar a las personas a visitar tu sitio web o cualquier otra p\u00e1gina. Si les gusta lo que ofreces, ser\u00e1 m\u00e1s probable que se comuniquen contigo cuando sea el momento de hacer una consulta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conversi\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si deseas que tu anuncio desencadene una cita en tu consulta m\u00e9dica, incluye la CTA (llamada a la acci\u00f3n) correcta. 'Reservar una cita ya' es una opci\u00f3n com\u00fanmente utilizada por los m\u00e9dicos.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\">Dir\u00edgete a tu Audiencia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las caracter\u00edsticas m\u00e1s potentes de la publicidad en las redes sociales es que puedes dirigirte a su audiencia seg\u00fan la ubicaci\u00f3n, el g\u00e9nero, la edad y el idioma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este caso, si deseas dirigirte a personas que necesitan tratamiento o consulta en tu localidad, debe establecer la ubicaci\u00f3n correcta. De la misma manera, debes tener en cuenta sus requisitos al elegir otras opciones (edad, g\u00e9nero e idioma).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, considera cuidadosamente qu\u00e9 palabras clave incluir en su anuncio y aseg\u00farate de que sean relevantes para el tipo de consulta que ofrece. Por ejemplo, si las personas que no buscan un servicio relacionado con la salud hacen clic en tus anuncios, no estar\u00e1s cumpliendo con los criterios esperados.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctors-and-nurses-683x1024.jpg\" alt=\"enfermera doctora posando\" class=\"wp-image-2173\" title=\"doctors and nurses\" srcset=\"https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctors-and-nurses-683x1024.jpg 683w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctors-and-nurses-200x300.jpg 200w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctors-and-nurses-768x1152.jpg 768w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctors-and-nurses-1024x1536.jpg 1024w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctors-and-nurses-1365x2048.jpg 1365w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctors-and-nurses-8x12.jpg 8w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctors-and-nurses-400x600.jpg 400w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctors-and-nurses-600x900.jpg 600w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctors-and-nurses-800x1200.jpg 800w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctors-and-nurses-1200x1800.jpg 1200w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/doctors-and-nurses-scaled.jpg 1706w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ten un Presupuesto Claro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los expertos creen que el marketing es una inversi\u00f3n y que gastar dinero en \u00e9l puede dar grandes frutos. Pero necesitas establecer un presupuesto antes de tomar cualquier decisi\u00f3n financiera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es probable que tu campa\u00f1a dure m\u00e1s de un d\u00eda, por lo que conviene establecer objetivos a corto y largo plazo. Un presupuesto diario para tu campa\u00f1a es crucial (despu\u00e9s de hacer los c\u00e1lculos necesarios) si las cosas van bien, s\u00fabelo; si no, \u00a1recorta!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Colocaci\u00f3n Manual o Autom\u00e1tica?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para que los anuncios funcionen bien, debes asegurarte de que aparezcan frente a las personas adecuadas en el momento adecuado. Si tu experiencia y conocimiento sobre d\u00f3nde deben aparecer sus anuncios son s\u00f3lidos, las ofertas manuales generalmente dar\u00e1n buenos resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, si eres nuevo en este campo y quieres ayuda para determinar c\u00f3mo de bien est\u00e1 funcionando tu anuncio y qu\u00e9 tipo de personas responden mejor, Facebook ofrece una opci\u00f3n que coloca autom\u00e1ticamente tu anuncio donde considera \u00f3ptimo. Puedes seleccionar esta funci\u00f3n mientras aprendes sobre la configuraci\u00f3n manual. De este modo ahorrar\u00e1s dinero en anuncios de bajo rendimiento, hasta que sepas m\u00e1s sobre el proceso y transiciones a la colocaci\u00f3n manual de anuncios.<\/p>\n\n\n<div class=\"wp-block-image img-max-80\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/medical-records-1024x683.jpg\" alt=\"Registros m\u00e9dicos\" class=\"wp-image-2176\" title=\"medical records\" srcset=\"https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/medical-records-1024x683.jpg 1024w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/medical-records-300x200.jpg 300w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/medical-records-768x512.jpg 768w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/medical-records-1536x1024.jpg 1536w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/medical-records-18x12.jpg 18w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/medical-records-200x133.jpg 200w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/medical-records-400x267.jpg 400w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/medical-records-600x400.jpg 600w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/medical-records-800x533.jpg 800w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/medical-records-1200x800.jpg 1200w, https:\/\/alamedamarketing.org\/wp-content\/uploads\/2022\/11\/medical-records.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Crea Anuncios que Conecten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los m\u00e9dicos tienen una oportunidad incre\u00edble de conectar con su audiencia porque pueden bajar la guardia y compartir lo que m\u00e1s les motiva. Puede parecer arriesgado a primera vista, pero cuando se hace bien, puede ser incre\u00edblemente efectivo para generar confianza con los pacientes potenciales y entusiasmarlos por trabajar contigo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook es una forma efectiva para que las cl\u00ednicas m\u00e9dicas lleguen a su mercado objetivo y generen m\u00e1s citas para su negocio. Tambi\u00e9n elimina la necesidad de publicidad m\u00e1s tradicional y mucho menos efectiva. Guiar a los clientes a tu consulta fuera del marketing tradicional es una excelente manera de atraer nuevos pacientes y ayuda a mantenerte competitivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dicho esto, si prefieres dedicarte 100% a la medicina y prefieres que alguien se encargue de tus Anuncios en redes sociales, siempre puedes contactar con los Servicios de Anuncios de Facebook de Alameda Marketing, y nosotros lo haremos por ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alamedamarketing.org\/es\/servicios\/servicios-facebook-ads\/\">Explorar los Servicios de Facebook Ads<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Doctors are in the business of helping people and should be at the heart of any ad campaign. A good doctor ad is about you and your practice. It\u2019s not about the service but about the person behind it. You can create a powerful connection with potential patients by using Facebook Ads to tell your &#8230; <a title=\"Anuncios de Facebook para M\u00e9dicos\" class=\"read-more\" href=\"https:\/\/alamedamarketing.org\/es\/blog\/anuncios-facebook-medicos\/\" aria-label=\"Leer m\u00e1s sobre Facebook Advertising for Doctors\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":2175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Advertising for Doctors - Alameda Marketing<\/title>\n<meta name=\"description\" content=\"Doctors are in the business of helping people and should be at the heart of any ad campaign. 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